A Bucket of Gold Lands in Dublin
Over the weekend, the heart of Dublin lit up with a striking display of KFC’s latest campaign which brought a twist to the classic pot of gold. Passersby were treated to a high-impact visual spectacle—KFC’s golden-fried bucket shining bright like a treasure at the end of the rainbow.
With the tagline “A Bucket of Gold You Can Believe In”, the campaign turned heads and stopped traffic, using the power of light projection to bring mouthwatering visuals to the city’s streets. Offering 50% off the Original Recipe bucket, the campaign was more than just eye candy—it was an irresistible call to action.
Strategically positioned in Dublin’s nightlife hub, the activation tapped into high footfall areas, ensuring the message reached hungry revelers and late-night snack seekers alike.