Birra Moretti on Tap: Influencing First Sips with Tenvito Pub Media

At Tenvito, we know the power of the first drink decision — that crucial moment when someone walks up to the bar and chooses what they’ll be having. That’s why we’re excited to feature the latest Birra Moretti video spot in pubs part of our pub media network.

The Moretti campaign does more than advertise — it sparks trial. It invites customers to consider something they might not usually order, with visuals and storytelling that align perfectly with the social, easygoing mood of a night at the pub.

Our digital displays are strategically placed to reach drinkers at the moment of decision, right when they’re scanning the taps. And the stats back it up — over two-thirds of pub-goers decide on their drink after arriving, and the majority will stick with that same drink for their next few rounds.

By showcasing Birra Moretti right at this decision point, we’re helping the brand stay top-of-mind and drive those valuable first sips — which, more often than not, turn into repeat orders.

It’s media that moves pints.