Game On: Winning Matchday in Ireland’s Pubs

Live sports in Ireland are more than entertainment—they’re a way of life. From the Six Nations rugby and club rugby, to the Premiership and Euro soccer, and the unstoppable rise of women’s sports, every game is a moment to connect, celebrate, and create unforgettable experiences.

New research shows 58% of Ireland's sports fans head to pubs and bars to catch the action, with 70% doing it at least once a month. That’s not just foot traffic; it’s a loyal, engaged, and high-spending crowd waiting for the perfect matchday atmosphere.

A recent On Premise Sports Report breaks it down: location, atmosphere, drinks, and seating are the secret sauce to drawing fans in. And it’s not just the blockbuster events—Gaelic football and hurling fill the year-round calendar, while female sports continue to electrify audiences and drive even more opportunities for brands and venues to win big.

With the right game plan, every match, no matter the league or gender, is a chance to connect.

At Tenvito Media, we’re here to help you own every moment.

Contact us for details of our Sports Pack