Tenvito Media: The Solution for Alcohol Brands Amid New Advertising Restrictions

Ireland's new watershed ban on alcohol advertising has officially come into force, introducing an 18-hour crackdown on TV and radio ads for alcohol products.

No alcohol ads are permitted on television from 3am to 9pm and on radio from 3pm to 10am on weekdays. This legislation aims to reduce the exposure of alcohol marketing to children, a significant step in tackling early alcohol initiation.

While these measures prioritise public health, they present new challenges for alcohol brands trying to connect with consumers responsibly. At Tenvito Media, we understand this shifting landscape and are here to provide a solution.

Our on-trade and off-trade media solutions enable brands to advertise effectively and ethically. From digital displays in pubs to point-of-sale activations in off-licenses, Tenvito Media offers innovative ways for alcohol brands to reach adult audiences operating witin the new advertising rules.

Our media ensures alcohol brands stay visible to their target audience in high-impact locations, even as traditional advertising avenues narrow.

Tenvito Media provides adaptable, compliant, and effective solutions for alcohol brands.

Connect with us today to learn how we can help your brand thrive in this new era.

Tenvito Pub Media 2025