Digital Displays Are the Star of Bricks & Mortar Marketing

In the world of brand building, the truth is simple: what’s seen can’t be unseen—whether customers consciously notice it or not.

Research inspired by Byron Sharp’s work on brand growth highlights that explicit attention isn’t the only game in town. Implicit exposure to media can be just as impactful in shaping buying behavior and building mental availability.

Here’s where digital displays shine. Capturing 4x more views than static displays, they dominate both the conscious and subconscious battle for attention. Whether someone stops to watch the entire loop or catches just a flash, their brain is still working to encode the message. After all, humans can process visuals in as little as 13 milliseconds—so even the briefest glance leaves an impression.

And it’s not just about being noticed; it’s about being remembered. Digital signage boasts an 83% recall rate, double that of traditional channels, precisely because it reinforces brand associations effortlessly.

Whether a passerby realizes they saw your ad or not, the brand gets logged, remembered, and activated when it matters most—at the point of purchase.

With Tenvito Media, you’re not just showing ads—you’re creating moments that stick, both consciously and subconsciously. Ready to grow your brand in the moments that matter?

If you haven’t seen Derren Brown demonstrate this concept so effectively, you’re in for a treat. Check out the video here to see how even the briefest exposure can leave a lasting impression.