Irish Pub Spending Surges: February Brings Back the Buzz

Irish consumers were clearly happy to bid farewell to Dry January, as evidenced by a significant 32% rise in pub spending last month, according to AIB’s latest Spend Trend report. Driven by events such as the St Brigid’s Day long weekend and the Six Nations rugby matches, pubs across Ireland experienced a vibrant revival, making February an excellent month for hospitality.

This upward trend highlights a fantastic opportunity for brands to leverage Tenvito Pub Media's powerful network, capturing consumers' attention right when they're enjoying their social outings.

Stay connected with Tenvito for more insights on consumer behavior and innovative advertising opportunities across Ireland’s bustling pub scene.