Retail Media & Tenvito Connect

With Retail Media set to become the fastest-growing media channel in the coming years, out-of-home (OOH) advertising is proving to be a key driver of its success. Aoife Hudson’s ( Talon ) insightful and thought-provoking article (linked here) highlights how the convergence of Retail Media and OOH is shaping the future of shopper marketing.

As brands leverage first-party data for targeted advertising, OOH plays a critical role in reinforcing messaging beyond the store, priming consumers in high-traffic areas and nudging them toward purchase decisions.

At Tenvito, we take this a step further with Tenvito Connect, seamlessly integrating digital experiences into the customer journey. By combining retail media, digital signage, and transactional touchpoints, we help brands create cohesive, interactive engagements that bridge the gap between awareness, consideration, and conversion.

Our digital displays in pubs, off-licenses, and urban spaces ensure brands connect with consumers across multiple moments—from the first spark of awareness to the final purchase decision. Whether through dynamic in-venue promotions, interactive order and payment solutions, or personalised digital experiences, Tenvito Connect aims to make every touchpoint count, aligning perfectly with the evolving landscape of retail media.