Ad Age Forecasts that Retail Media Networks to Generate $166 billion by 2025
As digital advertising evolves, physical retail environments and out-of-home (OOH) media are making a strong comeback, providing brands with impactful ways to engage consumers. Research shows that 27% of U.S. adults encountered video ads in physical retail spaces over the past month—a 6.2% increase from 2018. Locations such as petrol stations and medical offices have seen the most significant uptick, while areas like office building lobbies have experienced declines due to hybrid work trends.
On the global stage, retail media networks are forecasted to generate a massive $166 billion by 2025, as brands pivot from traditional TV to in-store advertising. Simultaneously, the OOH category continues to thrive, with U.S. ad spend hitting an all-time high in 2024, growing 4.3% year-over-year in Q3.
For Irish brands, this resurgence is a clear opportunity to leverage innovative OOH strategies like digital signage and media bars, already proven to boost engagement in high-traffic venues.
At Tenvito Media, we specialise in bringing these trends to life in Ireland's pubs, retail spaces, and beyond. Whether you're planning your next product launch or seasonal campaign, our digital displays and media solutions can help your brand stand out where it matters most.
Explore more on how we can help: www.tenvito.media
