Recent findings from PML IMPACT Attention research series reveal the exceptional effectiveness of unique Out-of-Home (OOH) activations, with campaigns like building projections achieving an 85% attention capture rate. A standout example is DID Electrical’s Black Friday campaign, which strategically targeted rugby fans en route to the Aviva Stadium during the Autumn Nations Series. These high-impact projections, executed by Tenvito Media, transformed cityscapes into attention-grabbing canvases, aligning perfectly with the energy of matchday.

This research underscores the power of creative, contextually relevant OOH media to cut through digital noise and leave a lasting impression.