Last night, Dublin’s streets came alive with a touch of Christmas magic as Cadbury unveiled their enchanting interactive light projections, casting a glow of joy over the city. In a collaborative effort by PML, Spark Foundry, FHS, & ourselves. Cadbury created a unique spectacle that combined innovation with heartfelt connection.

Passersby were invited to share their Christmas wishes, which were then transformed into captivating artist sketches that lit up the night sky. Each projection turned personal dreams into visual stories, embracing the spirit of the season and sparking smiles among those gathered.

The event was a perfect blend of festive cheer and community engagement, embodying Cadbury’s tradition of spreading joy. A delightful fusion of art, technology, and human warmth and chocolate.