This year, Baileys celebrates a remarkable milestone: 50 years of blending Irish heritage with delicious indulgence. Often credited to the vision of David Dand, fondly known as the “godfather of Baileys,” this iconic liqueur was born out of a dream to unite Irish cream and whiskey. The result? A luxurious drink that not only captures the essence of Ireland but also became a global favorite, especially during the festive season.

As Christmas approaches, Baileys is making its mark once again, this time on retail media across O’Briens Off-Licences. Keep an eye out for their advertisements while picking up your seasonal essentials and be inspired to enjoy Baileys in classic ways—like in coffee or hot chocolate—or discover new ways to indulge.

Cheers to 50 years of delicious Irish innovation!